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The all-new Kia Cerato!

From the Inside (Part II)   The all-new Kia Cerato looks as fresh…
The all-new Kia Cerato!
April 27,2016

The all-new Kia Cerato!

From the Inside (Part II)


The all-new Kia Cerato looks as fresh these days as it was when the present model hit our shores two years ago. Created at Kia's Seoul design centre under the direction of Kia's Chief Design Officer, Peter Schreyer, Kia says its European lines are designed to portray 'dynamic muscularity' and provoke an emotional response. The new model accommodates also a dash mounted 7-inch touch screen among driver-focused instruments and controls within easy reach. 


Internal Features 


The Kia Cerato is designed in America but has a Euro look, classy and good looking with a sporty edge. Kia describes it has having an "emotional appeal" and they are right. This latest model is lower, sleeker, longer and wider. The lower hip height of the seats may not suit those less nimble but the offset is a gain in legroom. The sloping coupe-like roofline looks like it would compromise rear head room but it doesn't, and the 421-litre boot space is generous for this class.


The driving position in this Kia Cerato is comfortable, even over long distances, thanks to its eight-way adjustment and lumber control. Front-seat passengers, however, miss out on electric adjustments. What is also noticeable is the level of quality to the fit and finish, unlike made-in-Korea cars of not long ago. The plastic finishes are no longer hard and cheap looking.


Actually Kia has made a huge effort to improve sound deadening over the previous model and it's noticeable and what is remarkable about the Cerato now is how quiet it is, with only tire noise making a presence in the cabin and the only major gripe left seems to be the positioning of the speedo and tacho in this Kia Cerato, which can be part hidden by the rim of the steering wheel. The front-quarter window compensates for the sloping windscreen so the forward and side views are good. But the rear C-pillar is hefty, meaning you have to rely on the rear camera for parking.


The 2014 Forte interior, on the other hand, is surprisingly promising; it is one of the more luxurious interiors in its segment. Being a Kia, its styling is adventurous and quite funky, but everything remains logical and useful. Kia has definitely improved on the materials used and its build quality, offering great value for money. Standard equipment on the base model is pretty basic, with only one airbag. The more expensive SX trim comes with all the bells and whistles such as a rear-view camera, parking sensors, cruise control, Bluetooth and Xenon headlights. 
The new Kia Cerato (Forte) has also cab-forward styling, a coupe-like roofline, distinctive concave door contours and a rising beltline with chrome molding extending into the C-pillar to project an aura of elegance. LED positioning lights create distinct eyebrows, making the Cerato instantly recognizable in a crowd.


Optional Features


The Kia Cerato’s available options (depending on model) include 10-way powered and ventilated driver’s seat, heated front and rear seats, leather upholstery, powered glass tilt-and-slide sunroof, smart keyless entry with engine start/stop button, Xenon headlamps, Bluetooth® hands-free system with remote controls, manual and dual-zone climate control automatic air-conditioning.


Safety Features


As expected, a five-star rating for the Kia Cerato. There are six airbags and a raft of electronic safety aids including stability control, hill start assist, ABS brakes plus parking sensors. The Kia Cerato is not a sprint car but not a slouch either, taking a claimed 9.3 seconds to get up to 100km/h. The Cerato sits flat in the corners, shows little regard for bumps in the road and feels solid and reassuring. Heavy braking can induce some softness in pedal feel but nothing too dramatic here. The three settings for steering wheel effort (Kia calls their version FlexSteer) are a gimmick with little real difference except for sport mode and I am no great fan of electric steering which tends to mask "road feel" through the wheel.
In the new Kia Cerato (Forte), however, and to maximize occupant protection the new body shell incorporates 63% of high-strength steel with three additional cross members and greatly strengthened B-pillars. Torsion rigidity of the body shell is increased by 37% (over the previous model), improving safety, refinement, ride comfort and steering precision. Customers can now expect a smoother ride with enhanced safety. While the specification of the new Kia Cerato (Forte)’s suspension is unchanged, it has been fine-tuned to improve agility, shock absorbance and refinement.  The suspension’s geometry is modified to deliver improved steering feel.




There's a plethora of small cars on the market but the striking Kia Cerato stands out as one of the best thanks to an excellent mix of good road manners, comfortable ride, and value for money and pleasing styling. 


Renting an economical car like the all-new 2014 Kia Cerato, with all the features hitherto stated, from the garages of JBR rent a car Dubai comes in conformity with JBR rent a car Dubai’s policy to cover the different needs of both car enthusiasts and passersby. 


As such JBR rent a car Dubai also presents its varied customers with its diversified fleet of exciting rental cars from the cheapest most economical ones to the most luxurious and exotic models, including those seamlessly developed Kia Ceratos. 


Not only that; but you as a customer, fan of luxury and sport cars, will also receive a bundle of complimentary world-class services that will transform your car rental experience in Dubai to an unforgettable one.


So when on vacation in Dubai, JBR rent a car Dubai has got the right vehicle whatever your needs are. Weekly and even monthly car rental deals are offered regularly so you get plenty of smart options to stay within your set budget. Isn’t it the right time to rent a car and exploit it across the GCC?


Refer to us on our website   to get informed on our latest offers.


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